{"id":2852,"date":"2023-10-19T11:47:37","date_gmt":"2023-10-19T11:47:37","guid":{"rendered":"https:\/\/newfangled.io\/blog\/?p=2852"},"modified":"2023-10-23T07:45:32","modified_gmt":"2023-10-23T07:45:32","slug":"big-data-insights-for-media-production","status":"publish","type":"post","link":"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/","title":{"rendered":"Revolutionizing Broadcast Media Production and Distribution: Instant Data Insights from Big Data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2852\" class=\"elementor elementor-2852\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e0b31a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e0b31a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-164bffe5\" data-id=\"164bffe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf4154e elementor-widget elementor-widget-text-editor\" data-id=\"5cf4154e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_51_1 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#Data_Deprived_Decisions_The_Challenge\" title=\"Data Deprived Decisions: The Challenge\">Data Deprived Decisions: The Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#The_Solution_Conversatix_BI\" title=\"The Solution: Conversatix BI\">The Solution: Conversatix BI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#Data_Insights_from_Big_Data_Unlocking_the_Power_of_Hive_and_Hadoop\" title=\"Data Insights from Big Data: Unlocking the Power of Hive and Hadoop\">Data Insights from Big Data: Unlocking the Power of Hive and Hadoop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#Data_Democratization_Empowering_All_Departments\" title=\"Data Democratization: Empowering All Departments\">Data Democratization: Empowering All Departments<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#Row-Level_Data_Security_Data_Governance_Reinvented\" title=\"Row-Level Data Security: Data Governance Reinvented\">Row-Level Data Security: Data Governance Reinvented<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#10x_Faster_Data_Preparation_Streamlining_the_Workflow\" title=\"10x Faster Data Preparation: Streamlining the Workflow\">10x Faster Data Preparation: Streamlining the Workflow<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#The_Newfangled_PolusAI_Return_On_Investment_ROI\" title=\"The Newfangled PolusAI Return On Investment (ROI)\">The Newfangled PolusAI Return On Investment (ROI)<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#Drilling_Down_Big_Data_in_Real_Time\" title=\"Drilling Down Big Data in Real Time:\">Drilling Down Big Data in Real Time:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#Faster_Data_Insights_Turnaround\" title=\"Faster Data Insights Turnaround:&nbsp;\">Faster Data Insights Turnaround:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#Easy_Sharing_of_Dashboards_and_Reports\" title=\"Easy Sharing of Dashboards and Reports:\">Easy Sharing of Dashboards and Reports:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/newfangled.io\/blog\/big-data-insights-for-media-production\/#Conclusion_A_Data-Driven_Future\" title=\"Conclusion: A Data-Driven Future\">Conclusion: A Data-Driven Future<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><b data-stringify-type=\"bold\">Introduction<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2854\" src=\"https:\/\/newfangled.io\/blog\/wp-content\/uploads\/2023\/10\/48.png\" alt=\"Big Data\" width=\"1920\" height=\"1080\"><\/p>\n<p>In the rapidly evolving world of media production and distribution, Data is becoming a valuable asset. It\u2019s not just about collecting Data; It\u2019s about turning it into a tactical weapon that can drive growth and increase revenue.<\/p>\n<p>&nbsp;<\/p>\n<p>However, the approach of harnessing the full power of Data has been hindered by various challenges, such as time-consuming processes for storing Data especially Big&nbsp; Data, and the need for coding skills.<\/p>\n<p>&nbsp;<\/p>\n<p>In this blog, we will explore how Conversatix BI AI-powered PolusAI provides the power to address critical issues facing business leaders. How Data has changed the landscape by providing instant Data insights for Big Data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_Deprived_Decisions_The_Challenge\"><\/span><b data-stringify-type=\"bold\">Data Deprived Decisions: The Challenge<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business leaders in the&nbsp;<a class=\"c-link\" href=\"https:\/\/newfangled.io\/instant-data-insight-from-big-data-hive-and-hadoop.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/newfangled.io\/instant-data-insight-from-big-data-hive-and-hadoop.html\" data-sk=\"tooltip_parent\">broadcast media&nbsp;<\/a>industry have long known the power of Data. They recognize that Data can be key to understanding audience behavior, improving content, and making strategic decisions.<\/p>\n<p>&nbsp;<\/p>\n<p>But they faced a significant obstacle: the Data was often stuck in silos and inaccessible, making it difficult to turn the Big Data into actionable insights. A key challenge is the time-consuming process of storing the Data.<\/p>\n<p>&nbsp;<\/p>\n<p>Significant transcription efforts were required in order to gather, clean, and structure the Data in a way that could be used for analysis. This not only lengthened the decision-making processes but also required coding expertise that was not universally available in the organization.<\/p>\n<p>&nbsp;<\/p>\n<p>The need to write code and wait for Data to be ready whenever needed hampers the speed and efficiency of Data-driven decision-making.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution_Conversatix_BI\"><\/span><b data-stringify-type=\"bold\">The Solution: Conversatix BI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>emerged as a brilliant solution to the challenges faced by broadcast media industries. This allowed business users and decision-makers to easily interact with their Data, enabling them to instantly create dashboards and reports without having to write code. This changed how Data was transported and used within the organization.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_Insights_from_Big_Data_Unlocking_the_Power_of_Hive_and_Hadoop\"><\/span><b data-stringify-type=\"bold\">Data Insights from Big Data: Unlocking the Power of Hive and Hadoop<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A key driver of this shift was the implementation of Big Data analytics through Hive and Hadoop. By analyzing Data through Hive, the client was able to uncover valuable insights into user behavior patterns and more.<\/p>\n<p>&nbsp;<\/p>\n<p>The ability to dive deep into the vast ocean of Data in real time provided a competitive edge in understanding audience preferences, optimizing content, and enhancing user experiences.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_Democratization_Empowering_All_Departments\"><\/span><b data-stringify-type=\"bold\">Data Democratization: Empowering All Departments<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This took Data out of the hands of just Data scientists and analysts and made it accessible to all departments. This was achieved through an intuitive and accessible No-Code\/NLP-driven tool.<\/p>\n<p>&nbsp;<\/p>\n<p>Every department from creation to marketing now had the ability to create their own dashboards, gain real-time insights, and make Data-driven decisions without any coding skills<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Row-Level_Data_Security_Data_Governance_Reinvented\"><\/span><b data-stringify-type=\"bold\">Row-Level Data Security: Data Governance Reinvented<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Data security and governance are of utmost importance, especially in a business that deals with sensitive content and viewer Data on a daily basis.<\/p>\n<p>&nbsp;<\/p>\n<p>PolusAI took Data security to a new level by enforcing Data access patterns not only at the table level but also at the individual row level. This approach ensured that Data was accessible only to those who were authorized to view it, enhancing Data security and compliance.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"10x_Faster_Data_Preparation_Streamlining_the_Workflow\"><\/span><b data-stringify-type=\"bold\">10x Faster Data Preparation: Streamlining the Workflow<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>One of the most important benefits provided by PolusAI was the significant improvement in Data production. Data cleansing, caching, and structuring became 10 times faster thanks to the No-Code framework.<\/p>\n<p>&nbsp;<\/p>\n<p>This speedup in Data preparation has had a ripple effect on the entire business process from Data collection to analysis, to enable faster decision-making<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Newfangled_PolusAI_Return_On_Investment_ROI\"><\/span><b data-stringify-type=\"bold\">The Newfangled PolusAI Return On Investment (ROI)<\/b><img decoding=\"async\" class=\"alignnone size-full wp-image-2853\" src=\"https:\/\/newfangled.io\/blog\/wp-content\/uploads\/2023\/10\/49.png\" alt=\"Big Data\" width=\"1920\" height=\"1080\" style=\"color: var(--color-body); font-size: var(--font-size-b1); font-weight: var(--p-regular); font-family: var( --e-global-typography-text-font-family ), TTCommonsRegular;\"><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The implementation of Conversatix BI powered by PolusAI delivered a remarkable return on investment:<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Drilling_Down_Big_Data_in_Real_Time\"><\/span><b data-stringify-type=\"bold\">Drilling Down Big Data in Real Time:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The ability to dive deep into Big Data like Hive and Hadoop Data in real-time gave the customer a competitive edge by understanding audience behavior and preferences as they evolved<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Faster_Data_Insights_Turnaround\"><\/span><b data-stringify-type=\"bold\">Faster Data Insights Turnaround:&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Time-consuming processing and coding of Data was eliminated, resulting in faster Data insights this accelerated the decision-making process and enabled the business to react faster to the marketplace.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Easy_Sharing_of_Dashboards_and_Reports\"><\/span><b data-stringify-type=\"bold\">Easy Sharing of Dashboards and Reports<\/b>:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Conversatix BI has made sharing dashboards and reports easier for teams. This improved efficiency by ensuring everyone had access to the same Data-driven insights, enabling harmonized decision-making<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_A_Data-Driven_Future\"><\/span><b data-stringify-type=\"bold\">Conclusion: A Data-Driven Future<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the dynamic world of media production and distribution, Data-driven decisions are key to success.&nbsp; Conversatix BI, powered by PolusAI, revolutionized the industry by instantly delivering Data insights from Big Data, addressing challenges related to Data deprivation, Data preparation, and Data security.<\/p>\n<p>&nbsp;<\/p>\n<p>This transformation has empowered all departments to make Data-driven decisions, optimize content creation, and enhance user experiences. Return on investment is measured not only by numbers but also by adaptability and success in a rapidly changing environment.<\/p>\n<p>&nbsp;<\/p>\n<p>The Conversatix BI cases are a testament to the power of Data Democratization and the role AI-powered solutions play in shaping the future of broadcast media.<\/p>\n<p>&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction In the rapidly evolving world of media production and distribution, Data is becoming a valuable asset. It\u2019s not just about collecting Data; It\u2019s about turning it into a tactical weapon that can drive growth and increase revenue. &nbsp; However, the approach of harnessing the full power of Data has been hindered by various challenges, [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_2852\" class=\"pvc_stats total_only  \" data-element-id=\"2852\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/newfangled.io\/blog\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[124],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Data: Instant Data Insights for Media Production | NewFangled<\/title>\n<meta name=\"description\" content=\"Discover the Big Data Revolution in Broadcast Media: Instant Data Insights with Conversatix BI. 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