Big Data

In the rapidly evolving world of media production and distribution, Data is becoming a valuable asset. It’s not just about collecting Data; It’s about turning it into a tactical weapon that can drive growth and increase revenue.


However, the approach of harnessing the full power of Data has been hindered by various challenges, such as time-consuming processes for storing Data especially Big  Data, and the need for coding skills.


In this blog, we will explore how Conversatix BI AI-powered PolusAI provides the power to address critical issues facing business leaders. How Data has changed the landscape by providing instant Data insights for Big Data.

Data Deprived Decisions: The Challenge

Business leaders in the broadcast media industry have long known the power of Data. They recognize that Data can be key to understanding audience behavior, improving content, and making strategic decisions.


But they faced a significant obstacle: the Data was often stuck in silos and inaccessible, making it difficult to turn the Big Data into actionable insights. A key challenge is the time-consuming process of storing the Data.


Significant transcription efforts were required in order to gather, clean, and structure the Data in a way that could be used for analysis. This not only lengthened the decision-making processes but also required coding expertise that was not universally available in the organization.


The need to write code and wait for Data to be ready whenever needed hampers the speed and efficiency of Data-driven decision-making.

The Solution: Conversatix BI

emerged as a brilliant solution to the challenges faced by broadcast media industries. This allowed business users and decision-makers to easily interact with their Data, enabling them to instantly create dashboards and reports without having to write code. This changed how Data was transported and used within the organization.

Data Insights from Big Data: Unlocking the Power of Hive and Hadoop

A key driver of this shift was the implementation of Big Data analytics through Hive and Hadoop. By analyzing Data through Hive, the client was able to uncover valuable insights into user behavior patterns and more.


The ability to dive deep into the vast ocean of Data in real time provided a competitive edge in understanding audience preferences, optimizing content, and enhancing user experiences.

Data Democratization: Empowering All Departments

This took Data out of the hands of just Data scientists and analysts and made it accessible to all departments. This was achieved through an intuitive and accessible No-Code/NLP-driven tool.


Every department from creation to marketing now had the ability to create their own dashboards, gain real-time insights, and make Data-driven decisions without any coding skills

Row-Level Data Security: Data Governance Reinvented

Data security and governance are of utmost importance, especially in a business that deals with sensitive content and viewer Data on a daily basis.


PolusAI took Data security to a new level by enforcing Data access patterns not only at the table level but also at the individual row level. This approach ensured that Data was accessible only to those who were authorized to view it, enhancing Data security and compliance.

10x Faster Data Preparation: Streamlining the Workflow

One of the most important benefits provided by PolusAI was the significant improvement in Data production. Data cleansing, caching, and structuring became 10 times faster thanks to the No-Code framework.


This speedup in Data preparation has had a ripple effect on the entire business process from Data collection to analysis, to enable faster decision-making

The Newfangled PolusAI Return On Investment (ROI)Big Data

The implementation of Conversatix BI powered by PolusAI delivered a remarkable return on investment:

Drilling Down Big Data in Real Time:

The ability to dive deep into Big Data like Hive and Hadoop Data in real-time gave the customer a competitive edge by understanding audience behavior and preferences as they evolved

Faster Data Insights Turnaround: 

Time-consuming processing and coding of Data was eliminated, resulting in faster Data insights this accelerated the decision-making process and enabled the business to react faster to the marketplace.

Easy Sharing of Dashboards and Reports:

Conversatix BI has made sharing dashboards and reports easier for teams. This improved efficiency by ensuring everyone had access to the same Data-driven insights, enabling harmonized decision-making


Conclusion: A Data-Driven Future

In the dynamic world of media production and distribution, Data-driven decisions are key to success.  Conversatix BI, powered by PolusAI, revolutionized the industry by instantly delivering Data insights from Big Data, addressing challenges related to Data deprivation, Data preparation, and Data security.


This transformation has empowered all departments to make Data-driven decisions, optimize content creation, and enhance user experiences. Return on investment is measured not only by numbers but also by adaptability and success in a rapidly changing environment.


The Conversatix BI cases are a testament to the power of Data Democratization and the role AI-powered solutions play in shaping the future of broadcast media.


Apoorva Verma

Apoorva is a passionate and driven individual who accidentally found her interest in Business Intelligence and Data Analysis while studying Travel and Tourism. Despite her first love for being Content Writer and Blogger, she now creates compelling content on NLP-driven decision-making and a No-Code Data Platform that influences businesses. Her commitment to making Data accessible and Democratized for everyone has led her to work with NewFangled Vision on NLP-based Conversational Driven Data Analysis.

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